Logistics for PDV (49-792) Fall 2016

Here are some of the details for Product Definition and Validation for FallA 2016.

Class meets on Tuesdays from 12:00 to 1:20 PM (Part-time students) on campus.

In addition, you will have regular team meetings with your instructor.

Software Product Definition

Software Product Definition (SPD) is a seven week course which provides a learn-by-doing experience during which students:

Notes on Task 4 presentation

The key idea of this task is that you should be able to explain the problem you are addressing and the main features of your solution in five minutes. It's not a research seminar or an investor pitch, but an announcement, so you have to cut to the chase and get people interested in learning more.

You're not supposed to present the history of the project, the architecture of your system, or your marketing plan -- just pretend that you are out there in late 2011 or early 2012 and launching your product to the world at a suitable event.

Zack Urlocker's presentation on Positioning

With his permission, here is Zack Urlocker's presentation on product positioning, which we will use for a class exercise on February 15th.

Eloqua papers on Lead Scoring and Social Media

Eloqua has published four Grande Guides about marketing automation, aimed at CMOs. Here's their Guide on Lead Scoring, with another Guide on Social Media. You can find the others on Eloqua's web site.

SPS Course Logistics

Here are some of the details for Software Product Strategy 49-762 for Spring A 2017.
Section 1 of the SPS Class meets on Tuesdays from 5:30 to 9:30 PM (Part-time students), and Section 2 meets from 3:00 to 4:20  on Tuesdays and Thursdays. Both classes meet in Room 212 of Building 23.
The evening class will include Web conferencing. We will use BlueJeans (https://bluejeans.com/5450860392). You can access the conference from your browser or download the application.

Software Management

The Carnegie Mellon Silicon Valley career-accelerating software management master’s program prepares experienced software engineers and managers for leadership roles in the software industry. Through a series of integrated task assignments, student teams work on developing a new product business within an existing enterprise. These courses emphasize the business skills required to take a software product or service from an initial concept through detailed requirements analysis, market and competitive analysis, technical feasibility studies, to the development of a successful business.

PDV Presentations

Presentations for PDV are attached or linked to this page.

Class Introduction - 30 August 2016 (below)

Idea Workshop - Problem Development - 1 September 2016

Idea Workshop - Problem Definition - 6-8 September 2016

Week 3 - 13-15 September 2016

Week 5 - 27-29 September 2016

Product Definition and Validation

Product Definition and Validation (PDV) is a semester-long course during which students:

Presentations

Pages

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