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Why not to use name of your competition (relatively unknown) while pitching your business?

An interesting read from Stanford Knowledge base.

When is bad publicity good?

In some cases negative publicity can increase sales when a product or company is relatively unknown, simply because it stimulates product awareness, according to research coauthored by Alan Sorensen.

Read http://www.gsb.stanford.edu/news/research/sorensen_badnews.html to know more about this research.