Senior Software Engineering Faculty Position

We are seeking a senior experienced person to fill a faculty position for our growing software engineering program with a candidate who has both industrial experience and traditional academic credentials. As a senior faculty member, the faculty member will play key roles in expanding our software engineering research program, in teaching, in recruiting, and in overall campus leadership. Familiarity with software development practices used in Silicon Valley is a significant advantage. Rank and compensation will be commensurate with experience.

Why not to use name of your competition (relatively unknown) while pitching your business?

An interesting read from Stanford Knowledge base.

When is bad publicity good?

In some cases negative publicity can increase sales when a product or company is relatively unknown, simply because it stimulates product awareness, according to research coauthored by Alan Sorensen.

Read http://www.gsb.stanford.edu/news/research/sorensen_badnews.html to know more about this research.

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