You are here

Task 0 - Partnerships

Due date: Sunday, 22 January, 1800 PST

Both small and large companies build relationships with other companies to raise awareness, expand their distribution channels, provide outsourced development or other services, and more. A small company often lacks the resources and the staff to do as much as they would like to do, and can use alliances with larger companies and outside organizations to magnify their own efforts and create partnerships that can be useful to them as they grow.

For example, if you are creating a product to help people with a specific disease, then it can be valuable to create a partnership with national and international associations that sponsor research and education for patients with that disease. If you are selling a product that needs a direct sales force, then you may want to build a network of partners in countries around the world where you envision a sizeable market for your product. As other examples, you may use outside services for hosting your deployed application and your tech support infrastructure.

If you build a product that is complementary to a product offered by a larger company, then it is often valuable to form a relationship with that company, since their customers may be interested in your offering and since that company might view you as a potential acquisition target.

You should identify potential partners for your company, by name where possible and by category or function otherwise. These partners can cut across all of the major aspects of your business, including engineering, financial services, marketing, sales, and support. For each partner, be as specific as possible about how you would propose to establish the relationship and how it would work.

You should specifically identify the partnerships that they will try to build, and explain the type of partnership, e.g., technology, distribution, and the reason for selecting it.

You should identify your target partnerships by name, rather than just some generic types of partnerships. Additional information about how you will approach the specific partners will be helpful.

Partnerships are different from vendor relationships, since the goal of a partnership is for each party to bring value to the other. In a vendor relationship, one company is simply paying the other for their product or service.  Vendor relationships may eventually become partnerships, and your company may be dependent on certain vendors for the development and delivery of your products and services.  So it can be worthwhile to identify key vendor relationships (or a vendor category if no specific vendor has been chosen).  You can add any of these to your list of partners.

Please submit a short report (2-3 pages?) organized by category, with a paragraph about each target partner in each category. You may submit in .doc, .odt, or .pdf formats.